OPENING STATEMENT

My case, in brief.

MICROSOFT

Director, Marketing Operations · September 2025 — present

Group Manager, Marketing Operations · January 2024 — September 2025

  • Lead and develop a team of eight MarTech Managers across a multi-channel marketing ecosystem, balancing breadth across the operating model with deep stewardship of core event and marketing platforms.

  • Own the operating model for marketing technology and event experience across the marketing organization, including the platform stack, campaign intake, prioritization, and delivery cadence.

  • Lead AI integration and automation across the marketing and event technology stack, reducing manual workflows 20%+ year over year with documented cost savings.

  • Architected the automation and agentic AI roadmap for the stack, and designed the career-path evolution for the team from MarTech Manager to MarTech Automation Manager to MarTech AI Manager.

  • Built and operate the lead lifecycle across the pre-sales and events portfolios: capture, stamping, attribution, routing, and follow-up for 1.8M+ leads annually across Marketo, Dynamics 365, and the event platform stack (RainFocus, On24, Stova), connecting marketing-generated demand to the sales pipeline.

  • Drove development and rollout of a channel attribution operating model for flagship demand generation, giving leadership trusted ROI by channel and decision-ready performance reporting.

  • Led the accelerated migration of the events platform off a deprecating legacy system after a January 2026 outage, moving 1,228 active events and 619,030 live registrations to full completion with twice-daily executive updates and no further unplanned downtime.

  • Cut overall email suppression rates from roughly 40% to 28% by scaling multi-CTA adoption across pre-sales and events email programs; multi-CTA experiments for flagship events reached 40% open rates, nearly double the industry benchmark.

  • Restored contactability to 86K contacts after erroneous data signals opted them out of promotional targeting, then built the safeguards and QA to prevent recurrence.

  • Led cross-functional war rooms to triage and resolve data-flow discrepancies across RainFocus, EOS, and Marketo for the AI Tour event series.

  • Established a structured support-ticket categorization framework (MARS) to strengthen operating-expense reporting and data-informed prioritization.

  • Co-authored the Progress Over Perfection playbook as a member of the extended leadership (XLT) v-team, a Chief of Staff-led management center-of-excellence initiative transforming leadership across the MarTech and Operations organization.

Senior Business Program Manager, Marketing Operations · April 2021 — January 2024

  • Built the annual and quarterly planning cadence for the function, including a continuous planning model delivering 100% operations-ready across two consecutive quarters, and cut same-day urgent asks 99% through clear intake and prioritization.

  • Designed the frameworks and process standards that scaled roughly 75 campaign launches a year across global and regional teams, reducing a 9-to-12-week launch cycle to 6 weeks, roughly 35%.

  • Led the EU Data Boundary cross-CSA rollout across 12 product lines and 240+ campaigns, framing a complex regulatory mandate into clear, scalable direction for data, platform, and engineering teams, and delivered on time.

  • Recovered a high-severity escalation with a Fortune 100 financial services customer who threatened to cancel a 250,000-seat Power Apps and Power Automate purchase over end-user email targeting; partnered across sales, privacy, and engineering to resolve it and returned 96% of impacted campaigns to market within three business days of green light.

  • Earned a SNAP Excellence Award for the operations behind the Microsoft Fabric launches.

  • Served as the inaugural Marketing Operations mentor; one of two mentees was promoted.

(v-) Content Operations Program Manager, Marketing Operations · November 2018 — April 2021

  • Operated the Global Demand Center content engine across O365 Consumer, M365 Consumer and Commercial, Teams, Surface, EMS, and Free Services, supporting multi-segment campaign execution.

  • Built L0 through L3 process maps and rebuilt intake and delivery workflows, cutting end-to-end cycle time roughly 40% and removing bottlenecks in the demand engine.

  • Served as lead program manager for Project Alta and Project Snowbird, a full rebrand of Microsoft products.

  • Administered the Workfront management system and built Azure DevOps dashboards that gave the organization real visibility into work in flight, status, and throughput.

  • Represented Relationship Marketing leads across planning sessions, weekly stakeholder meetings, and stand-ups, keeping programs coordinated and roadblocks cleared across agency partners and internal teams.

BOINGO, INC.

Director, National Marketing · January 2017 — August 2018

National Marketing Manager · July 2016 — January 2017

Marketing Manager, East · January 2016 — July 2017

Marketing Manager, Southeast · February 2016 — January 2016

  • Built and led a remote team of eight regional marketing managers and more than 300 brand ambassadors across the US, Japan, and Korea.

  • Grew annual revenue 174% from 2015 to 2017, and secured a $1M+ infrastructure investment by presenting data-informed field findings and the business case directly to the C-suite at Shareholder Business Reviews.

  • Set annual and quarterly subscriber-penetration targets by territory across the US and APAC, ran forecast-versus-actual variance analysis to find where the model broke, and owned ROI and the operating roadmap for the broadband line of business.

  • Ran field marketing across the broadband business: over 100 regional field events including two flagship activations, with subscriber-penetration gains of 248% in the Southeast and over 100% across the East.

  • Ran end-to-end campaign strategy and execution across email, SMS, social, landing pages, print, and digital, and built the annual event strategy program.

  • Managed a multimillion-dollar annual budget and ran partner marketing with Army and Air Force Exchange Services, Cisco, Ruckus, AT&T, and Sprint Wireless, including sourcing, drafting, negotiation, and compliance.

  • Stood up a JIRA ticketing system for intake, asset, and marketing-support requests across the field.

  • Played a key role in the platform migration to Sitecore for walled-garden and self-serve portal environments, preserving marketing continuity and user experience.

MARINE CORPS COMMUNITY SERVICES

Director, Commercial Sponsorship Program · June 2014 — January 2015 (*military relocation in Feb 2015*)

  • Recovered more than $50K in misallocated funds by leading a cross-functional audit of the finance department's intake procedures.

  • Rebuilt the commercial sponsorship contracting process from scratch and wrote the program's first standard operating procedure, spanning intake through federally compliant record keeping.

  • Templatized 80% of sponsorship documentation, standardizing a division that had operated without written process.

  • Earned the nickname "The Fixer" for the turnaround.

Business Intelligence Data Analyst (SQL)

Codeacademy

In progress

Masters of Business Administration, Marketing

Washington State University

~80% coursework complete

Juris Doctor & Graduate Diploma of Civil Law

Louisiana State University

Graduated

Bachelor of Science, Psychology

Louisiana State University

Graduated

Bachelor of Science, Criminal Justice Administration

Middle Tennessee State University

Graduated

Associate of Applied of Science, Law Enforcement

Middle Tennessee State University

Graduated

Azure DevOps / Atlassian Confluence / Atlassian JIRA / Atlassian Wiki / Adobe Campaign / Adobe Experience Manager / Adobe Marketo Engage / Adobe Workfront / Movable Ink / On24 / Power BI / RainFocus / Stova / Swoogo / Salesforce / Google Analytics / Pardot / Silverpop / Slack / Splunk / SPSS / Tableau / Anthropic Claude API / LLM / Agentic Workflows / Sitecore / Smartsheet / Monday.com / Balsamiq / Buffer / Zapier