TIFFANY MILLER
I’m a former defense litigator who runs marketing, operations, and technology at scale for startups and enterprise environments. I ran the marketing tech stack behind Microsoft’s Build, Ignite and AI Tour.
I think like an attorney, execute like an operator, and remain hands-on to keep my builder status reputable.
Turns out, this fun combo is quite useful right where AI, marketing, compliance, and governance are colliding.
LET THE RECORD REFLECT…
ORG & CULTURE DESIGN
Defining a new marketing technology role
2×2×N → 4
combining 3 distinct roles into a super role
MARKETING STRATEGY
The Multi-CTA Model: Turning a database constraint into a global standard
28 → 40%
open rate improvement
TECH MANAGEMENT
The critically delayed platform migration no one thought possible
619,000+
active registrations to migrate
OPERATIONS
Implementing the EU Data Boundary commitment in post-sales campaigns
240+ × 12
in-market campaigns across product lines
OPERATIONS
From Bottleneck to Factory: Redesigning Intake to Enable Campaign Velocity
74+
campaigns delivered, up from ~30
TECH MANAGEMENT
The cost of skipping governance & best practices in tech integration
6 months
duration of the manual bridge carried
ORG & CULTURE DESIGN
The Clean Slate Initiative: Removing silos for agility
3×0
(program siloes) x (agility)
MARKETING STRATEGY
When nurture campaigns don’t nurture
0 →1
no bridge or specific nurture to successful pilot
MARKETING STRATEGY
License Assignment Isn’t Permission to Email: Rebuilding End-User Strategy for Tenanted Products
280,000+
product licenses at risk of cancellation
ORG & CULTURE DESIGN
The Three Pillar Model: Structuring ownership for scale
3
areas of function needed for scale
OPERATIONS
Recovering opt-outs when data signals go rogue
86,000
compliantly restored promotional contacts
TECH MANAGEMENT
Governing the URL Tag: Building Durable Channel Attribution
First & Last
touch attribution modeling
ORG & CULTURE DESIGN
The Org Chart Merged. The Culture Didn’t.
Adjusting segmentation when a new billing system rolls out for commercial customers
TECH MANAGEMENT
two rival cultures, one shared set of standards
1 session
OPERATIONS
MARKETING STRATEGY
Decoding subscriber penetration for military audiences
OPERATIONS
Onboarding non-standard marketing with a deli menu for support options